Owning a rental property in Central Wisconsin is a smart investment — but choosing how to rent it can dramatically change your income and day-to-day involvement as a landlord. In our region, property owners typically choose between:
✅ Long-term leasing
✅ Mid-term furnished rentals
✅ Short-term vacation rentals
Each approach has unique benefits and considerations based on location — whether your investment is in Stevens Point, Plover, Wausau, Marshfield, Wisconsin Rapids, or the surrounding communities.
Below, we break down the pros and cons to help you determine which rental model best supports your goals.
Long-Term Rentals (12+ Month Leases)
The most traditional rental strategy — especially strong in areas with workforce stability, university demand, and limited vacancy, such as Stevens Point and Wausau.
Benefits
Dependable income with less seasonal fluctuation
Lower turnover costs (fewer showings and cleanings)
Easier budgeting for owners and tenants
Strong tenant pool year-round in Central Wisconsin
Considerations
Rental rates adjust more slowly to market changes
Wear-and-tear accumulates over long tenancies
Evictions — while rare — can be time-consuming
Less opportunity to increase revenue through furnishings
Best Fit For: Owners prioritizing stable cash flow and minimal involvement.
Mid-Term Furnished Rentals (30–180 Days)
A rapidly growing niche in Central Wisconsin driven by traveling nurses, professors, contractors, and families relocating to the area.
Benefits
Higher monthly income than long-term leases
Less turnover than short-term vacation rentals
Still allows for tenant screening and lease agreements
Flexible — can switch to long- or short-term depending on season
Considerations
Requires furnishings and utilities included in rent
Periods of vacancy possible if demand slows
More coordination needed to maintain occupancy
Best Fit For: Properties near hospitals (Aspirus, Marshfield Clinic), major employers, universities (UWSP), or with flexible owner use.
Short-Term Vacation Rentals (Nightly/Weekly)
A hospitality-style rental model using platforms like Airbnb & Vrbo.
Increasingly popular around waterfront areas, lakes, ski hills, and recreation zones — popular spots for short-term rentals include the Wisconsin River corridor, Lake Wausau, and seasonal demand in destination communities.
Benefits
Strong revenue potential, especially during peak tourism seasons
Dynamic pricing to maximize income during events & holidays
Owner can block personal stays when desired
Can create higher property valuation based on income performance
Considerations
More operating costs (cleaning, supplies, guest services)
Regulations vary by municipality — permits often required
Occupancy fluctuates based on weather, events & competition
Professional management strongly recommended
Best Fit For: Homes with unique amenities, waterfront access, or proximity to indoor/outdoor recreation.
So, Which Strategy Should Central Wisconsin Owners Choose?
Here’s a quick comparison:
| Owner Priority | Ideal Rental Strategy |
|---|---|
| Steady, low-effort cash flow | Long-Term Rental |
| Higher returns with moderate turnover | Mid-Term Furnished Rental |
| Max revenue & personal use flexibility | Short-Term Rental |
| Avoiding heavy regulation | Long-Term or Mid-Term |
| Near hospitals/employers | Mid-Term |
| Tourism-driven location | Short-Term |
Many investors see the greatest success by blending these models throughout the year to reduce vacancy and boost income.
Candlewood Property Management, LLC — Local Experts, Proven Results
We’ve helped Central Wisconsin investors maximize the performance of their properties for over 20 years. Our team can help you:
✅ Identify the optimal rental strategy for your property
✅ Provide financial projections for each approach
✅ Navigate licensing, compliance & insurance needs
✅ Handle all leasing/hosting, maintenance, & reporting
✅ Operate with full transparency through our owner portal
Whether you want hands-off stability or top-tier returns, we’re here to make your investment stress-free and successful.
